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Fire Strikes A Local Juice Bar

By Jackawa Jackson | October 22, 2010

Just before 11:00 this morning, units from the Long Beach Fire Department were called to 261 E. Willow St. to a report of a structure fire at a strip mall.  Engine 7 was first to arrive on scene and found the windows of “Juice It Up” juice bar stained black with smoke and hot to the touch.  The establishment was closed at the time of the fire and forcible entry was required by fire crews.  Firefighters mounted an aggressive interior attack on the rapidly spreading fire, which appeared to be located to the rear of the business.  At least one hole was cut in the roof in attempt to release the build up of super-heated smoke and aid interior fire crews in locating the seat of the blaze.  The fire was brought under control within a matter of minutes.  The fire was confined to a utility room to the rear of the juice bar.  Adjacent businesses received minor smoke damage.  The cause of this fire is currently under investigation.  A total of 31 firefighters responded to this incident, which occurred in the 6th council district.

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