By JJohnson | February 20, 2009
On Thursday, February 19th, the 13th annual Fire Chiefs Ale and Keg Tapping took place at Rock Bottom Restaurant and Brewery in downtown Long Beach. LBFD Fire Chief, Dave Ellis, was given the honor of tapping the keg and pouring the first beer to kick off the month long celebration. Other firefighters from LBFD helped out as well, pouring beers, promoting the event and helping out the servers.
Fire Chief Ale has reached $1 million in donations since its inception in 1997
LOUISVILLE, Colo. (Feb. 6, 2009) – Rock Bottom Restaurant & Brewery, a casual dining concept specializing in handcrafted beer and food, will host its 13th annual Fire Chief Ale celebration.
Feb. 19 – Mar. 15, donating part of the proceeds from every pint of the specialty beer sold to local fire departments and related charities.
The restaurant, located at One Pine Ave, also has developed a special food menu with “fire house” favorites that will pair with this year’s beer. Fire Chief Ale is a bold amber ale that strikes a balance between floral and citrus hop flavors and lightly toasted caramel malt sweetness.
“Our Fire Chief Ale program truly showcases the combined talents of our brewers and chefs in crafting fresh brews and great food that complement each other,” said Managing Partner Jim Maresca. “And it’s always been a priority for us to be involved locally – we owe the success of this program to our local firefighters, guests and staff, who continue to embrace it year after year.”
Now in its 13th year, Fire Chief Ale has continued to gain popularity and is one of the company’s cornerstone promotions. Since its inception in 1997, it has raised over $1 million dollars for local fire departments and related charities.
“What started as a single beer tapping for us has developed into a celebration of food and beer,” said Maresca. “Fire Chief Ale is a great cause and it’s amazing to see the community support that it generates.”
In addition to the beer donations, Rock Bottoms around the country also host events such as Pass-the-Boot, chili cook-offs and Firefighter Bachelor and Bachelorette auctions, with proceeds benefiting the local organizations.
Our Long Beach location will be celebrating the event with two amazing nights:
Thursday Feb. 19 @ 5pm – Tapping Party
Special prices on pints of Fire Chief Ale from 5-6pm
DJ keeping the party going
Special appearances by LBFD
Tip a firefighter
Thursday March 12 @ 6pm – “Burning Down the House” party
Live performance from local favorite band “Delta Nove”
Fire-house Chili Cook-off competition
Special guest Judges / Emcee
About Rock Bottom Restaurants, Inc.
Rock Bottom Restaurants, Inc. currently employs over 7,500 nationwide. It owns and operates 102 restaurants across the United States – 64 “Old Chicago” restaurants and 38 brewery concepts operating under the names “Rock Bottom Restaurant & Brewery,” “ChopHouse & Brewery,” and “Walnut Brewery”. The Company also operates two Sing Sing concepts, an entertainment venue featuring a dueling piano bar in a club setting. It has franchise partnerships under its Old Chicago brand that account for 35 locations and two locations under the Rock Bottom Restaurant & Brewery brand.
In 2000, the Company formed the Rock Bottom Foundation, a 501(c) (3) non-profit entity. The Foundation’s primary focus is to make a positive impact on the issue of hunger within its communities, help its teammates in crisis, and inspire a culture of giving and volunteerism.
The Company’s annual sales in 2007 were $306 million ($371 million including Franchise locations), an 8% increase over fiscal 2006. Projected sales for 2008 are $324 million ($409 million including Franchise locations).
All of Rock Bottom’s restaurants are casual dining establishments featuring excellent service, high-quality, moderately priced food and a distinctive selection of micro-brewed and specialty beers served in a comfortable, hospitable atmosphere.